Online Banking

[#1]

How long have John Cleese and John McEnroe been banking with Bankwest for? 

But seriously, how much did they get paid for those advertising campaigns?  Ball-park figure will do.

[#2]

You're not trying to ignore this one are you @PeteW, @LyndsC or @SarahF? 

[#3 · Accepted solution]

Sorry @cgm, wasn't ignoring it - just missed it.

As you know, I'm happy responding to your questions and I think you'll acknowledge I take an open and fairly candid approach but there'll always be some things we just can't get into the details of. Just like I wouldn't confirm to anyone else whether you bank with us or not, I won't do it to either John.

I'll take your "ball-park figure" as a clever pun and leave it at that this time round

[#4]

Yeah it was a cheeky question.  However, I would like put forward my discontent with international personalities being used over Australian faces for a domestic campaign.

Are you able to share how effective the advertising campaign was @PeteW?

[#5 · Accepted solution]

I appreciate your discontent with this @cgm, you're not the only customer that's shared that sort of feedback with us so our Brand and Marketing teams are very aware of it. We've mixed things up over the years with characters, colleagues and celebrities, and have learned plenty each time round.

I don't have specific details to share with you but from the perspective of the voice of our customers (social media, online feedback surveys, etc) I can tell you we had a lot of customers that really liked our approach with John Cleese and John McEnroe, and we had some unique opportunities to deliver our message. But like I said above, not everyone was a fan and as always we take everything on board when we plan our strategies.

Unfortunately we can never please everyone and this time round you were one of those people so I (genuinely) hope that you take a liking to our next approach, whatever that may be.