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Orange?

Posted by SamsonKein SamsonKein
Message 1 of 5 1,244 Views

I understand that orange is part of Bankwest's identity and branding, but regardless it is a very unsightly colour. Any considerations to switch to red?

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Re: Orange?

Posted by PeteW PeteW
Message 2 of 5 1,200 Views

Orange has been around for quite a while now @SamsonKein and like it or dislike it, it got your attention Smiley Happy

 

But more seriously, no rumours of the orange going away anytime soon. Plus I doubt our friends at Westpac and possibly NAB would be too happy with us moving in on their colour turf.

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Re: Orange?

[ Edited ]
Posted by PeteW PeteW
Message 3 of 5 1,198 Views

And there's always YOLO - You Only Love Orange. Say that out loud 3 times and it'll come true (this claim is based on no scientific research or evidence but try it anyway).

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Re: Orange?

[ Edited ]
Posted by cgm cgm
Message 4 of 5 987 Views

You can't deny the orange is uniquely Bankwest @SamsonKein. We stand out from the rest! Glad to hear it's not changing @PeteW!

 

Speaking of branding, when did BankWest become Bankwest?

 

 

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Re: Orange?

Posted by PeteW PeteW
Message 5 of 5 982 Views

Interesting questions @cgm - it was in 1994 that we became the Bank of Western Australia and began trading as Bankwest. You'll find answers to these sorts of questions on the 'our journey' page of our website.

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