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BWA email marketing issue - Message preview lines not updated before send

Posted by thewinchester thewinchester
Message 1 of 2 103 Views

It seems that whomever was responsible for this morning's eDM piece on car loans didn't update a template somewhere before sending it out.

 

As a consequence, the message preview line that shows up says "Take advantage of the end of financial year sales", which isn't actually relevant to the marketing piece at all, not withstanding the financial year has already ended.

 

Behaviour was replicated on both a web-based email client, and on iOS devices, which all showed the quoted text as the preview line.

 

Please send this feedback along to the relevant team.

 

Mail_-_Bankwest_-_Car_loan_-_Two_lines.png

 

Mail_-_Bankwest_-_Car_loan_-_Message.png

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Re: BWA email marketing issue - Message preview lines not updated before send

Posted by DanaeC DanaeC
Message 2 of 2 96 Views

Thanks for calling this one out @thewinchester. I've spoken to our Marketing team and confirmed that the pre-header text was correct in this instance, as EOFY Sales are still occurring with many merchants Smiley Happy We've still passed your feedback along with regards to the timing for future consideration - thanks!

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