on 03-01-2016 03:53 PM
19-01-2016 02:15 PM - edited 19-01-2016 02:16 PM
I'd actually go one step further in the suggestion @cgm, and suggest Bankwest could really allow customers to have some fun with cards and designs.
Specifically, they could impliment an option like ANZ's Design My Card - which allows you to pick a design from a gallery of options, or provide your own image to use on the card.
ANZ is the only bank in Australia that does this, but the practice is pretty widespread globally. Japan is proberbly the best example of this, where a number of their consumer banks have implimented technology and tools that enable Branch staff to print a custom card right there in the branch you open the account at. No waiting for it to be mailed out in 5-7 days.
What the Japanese have done also provides major advantages from a customer service perspective, being that if you ever lose a card - you can get a replacement at your nearest branch, subject to suitable identification of course.
However, that specific need is becoming less and less relevant with the advent of smart phones, and use of mobile platforms for tokenised card payments (Apple Pay, Samsung Pay, Android Pay - a topic already covered ad nauseum on the forums); and bank-provided applications for cardless cash (something else BWA needs to seriously consider, given that both the NCR and newer Wincor Nixdorf ATM's being deployed all support that feature; and considering their parent owners CBA already have this feature in operation on the same platforms).
19-01-2016 05:12 PM - edited 19-01-2016 05:15 PM
Thanks for sharing this @thewinchester. Sounds like Japan are really putting customers first!
I have to admit though I do like banking branding on cards. I just don't like the bubble branding currently on the Zero.
It's extremely superficial, however I do like recognising particular cards out on the street.
I remember when I was younger, it was always exciting when you received your new card after your previous one expired and that branding/design had changed.