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Change the Zero MasterCard design please Bankwest!

Posted by cgm cgm
Message 1 of 3 1,278 Views

Does anyone else dislike Bankwest's Zero MasterCard design?  

 

The childish looking circles/bubbles.  It get's a lot of looks when you pull it out of your wallet. Smiley Embarassed

 

Kudos if you think the design should change! Smiley Very HappySmiley TongueSmiley Very Happy

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Re: Change the Zero MasterCard design please Bankwest!

[ Edited ]
Posted by thewinchester thewinchester
Message 2 of 3 1,243 Views

I'd actually go one step further in the suggestion @cgm, and suggest Bankwest could really allow customers to have some fun with cards and designs.

 

Specifically, they could impliment an option like ANZ's Design My Card - which allows you to pick a design from a gallery of options, or provide your own image to use on the card.

 

ANZ is the only bank in Australia that does this, but the practice is pretty widespread globally. Japan is proberbly the best example of this, where a number of their consumer banks have implimented  technology and tools that enable Branch staff to print a custom card right there in the branch you open the account at. No waiting for it to be mailed out in 5-7 days.

 

What the Japanese have done also provides major advantages from a customer service perspective, being that if you ever lose a card - you can get a replacement at your nearest branch, subject to suitable identification of course.

 

However, that specific need is becoming less and less relevant with the advent of smart phones, and use of mobile platforms for tokenised card payments (Apple Pay, Samsung Pay, Android Pay - a topic already covered ad nauseum on the forums); and bank-provided applications for cardless cash (something else BWA needs to seriously consider, given that both the NCR and newer Wincor Nixdorf ATM's being deployed all support that feature; and considering their parent owners CBA already have this feature in operation on the same platforms).

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Re: Change the Zero MasterCard design please Bankwest!

[ Edited ]
Posted by cgm cgm
Message 3 of 3 1,234 Views

Thanks for sharing this @thewinchester.  Sounds like Japan are really putting customers first!

 

I have to admit though I do like banking branding on cards.  I just don't like the bubble branding currently on the Zero. Smiley LOL

 

It's extremely superficial, however I do like recognising particular cards out on the street.

 

I remember when I was younger, it was always exciting when you received your new card after your previous one expired and that branding/design had changed.

 

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